Engaging the User

Oyster City, our AR walking tour and game app opens the APP chapter of the new book by Paul Martin Lester, Digital Innovations for Mass Communications: Engaging the User (Routledge, 2014). Lester even picked up our questionnaire from the join-the-mailing-list form: “Would you eat an oyster from the NY Harbor?” “Yum!” “No Way!” “Maybe in 80 years.”